In an increasingly fractured world where homogenisation of culture is endemic, what price individuality and sense of the authentic? The sublimation of difference between cultures leads to a type of global anomie wherein is created a sense not of the universality of human interaction but a sterility of meaning and a lack of individual identity.  While commercial corporate identity is rampant, showing the same branding in Prague as in Pittsburgh, where stands the differentiated meaning of cities and what creates their sense of individuality? This paper explores the concept that increasing homogeniety is offset by the desire to have an individualised and personalised engagement with place wherein experiences are tailored to highly specific needs or wants.  The use of GIS, by its geospatial specificity, has the potential to be the conduit for the delivery and conceptualisation of specific experience for disparate audiences.  In doing so, it has the potential to deliver a new reality to explorers of hyperspace – a personalised genius loci. Thus, through the intervention of technology, the anomie of universalised experience is offset by the creation of an heightened sense of space and, thus, a ‘grounded‘ reality.